Gentle Monster Is Opening a Virtual Reality Pop-Up Store at Nordstrom

As a part of the department store’s “KPOP-IN” series.

Riding the wave of K-Pop and K-beauty, Nordstrom is now introducing a three-part pop-up series aptly dubbed “KPOP-IN@Nordstrom.” To highlight the vibrant Korean fashion scene, the store is teaming up with cult-favorite eyewear brand Gentle Monster to open a temporary shop, offering a huge selection of frames for both women and men. The two brands have also collaborated on a 360-degree virtual reality video especially for the pop-up location, allowing shoppers to explore the experience in Gentle Monster’s flagships in Seoul. Browse the gallery above to find out what you can expect from the upcoming store.

The Gentle Monster x Nordstrom pop-up will officially open on January 6. In addition to its Chicago location, the temporary shop can also be found in Nordstrom’s LA, Seattle, Bellevue, Dallas, Vancouver and Toronto stores. Stay tuned as the department store is set to open a massive K-beauty pop-up in February.

Nordstrom Michigan Avenue
55 East Grand Avenue,
Chicago, IL 60611

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