Tennis

Is Tennis Ready for a Fashion Revolution?
Sports

Is Tennis Ready for a Fashion Revolution?

Naomi Osaka’s custom Australian Open look kickstarted heated internet discourse about “traditional sportswear”, proving tennis has a lot of catching up to do on the sartorial front.

Fans Can Buy Coco Gauff's Australian Open Kit For the First Time Ever
Sports

Fans Can Buy Coco Gauff's Australian Open Kit For the First Time Ever

Taking over Melbourne with a pastel-colored set.

New Balance Drops a New Apparel Collection for the Australian Open
Sports

New Balance Drops a New Apparel Collection for the Australian Open

Making hard court style a lifestyle essential.

Emerging Tennis Star Jaqueline Cristian Signs New Deal With FILA
Sports

Emerging Tennis Star Jaqueline Cristian Signs New Deal With FILA

Joining a growing talent roster filled with emerging female stars.

Feeld Says Sports Are the Pathway to Love in 2026
Sports

Feeld Says Sports Are the Pathway to Love in 2026

The dating app’s annual RAW report predicts an active new trend in Gen Z dating.

Coco Gauff Says Female Athletes Can Be Both Strong and Feminine
Beauty

Coco Gauff Says Female Athletes Can Be Both Strong and Feminine

We talked to the tennis star about being ambassador of Miu Miu Beauty’s “Miutine” perfume.

The Hypebae Best: The Top Athletes, Stylists and Biggest Moments in Sports in 2025
Sports

The Hypebae Best: The Top Athletes, Stylists and Biggest Moments in Sports in 2025

Including Angel Reese’s runway debut, the masterminds behind WNBA tunnel fits, Grand Slam winners and more.

Louis Vuitton's New Wallets Are Making Sports Chic
Fashion

Louis Vuitton's New Wallets Are Making Sports Chic

Arriving in two bright, new colorways.

Our Favorite Fashion Moments From the 2025 US Open
Sports

Our Favorite Fashion Moments From the 2025 US Open

Bejewelled Labubus, fluffy racket bags and an Audrey Hepburn dress stole the show.

This Salon Is Delivering Last Minute Beauty Services to US Open Athletes
Beauty

This Salon Is Delivering Last Minute Beauty Services to US Open Athletes

Its clientele includes everyone from Coco Gauff to Novak Djokovic.

Throwback to Naomi Osaka’s Custom US Open Fits
Sports

Throwback to Naomi Osaka’s Custom US Open Fits

Designed by Yoon Ahn and Nike.

Y-3's New Tennis Collection Will Premiere on the Court This Fall
Sports

Y-3's New Tennis Collection Will Premiere on the Court This Fall

Showcased in a new campaign of adidas Tennis athletes.

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