Fashion

42I54 Is the Future of Activewear, Founded by Two Olympian Gold Medalists

A sportswear line specifically designed for the urban women of today.

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3,083 Hypes

42I54 Is the Future of Activewear, Founded by Two Olympian Gold Medalists

A sportswear line specifically designed for the urban women of today.

Elodie Ouedraogo and Olivia Borlée are national heroes, having won gold medals (on the same team, no less) for the women’s relay 4×100 athletics at the 2008 Beijing Olympic Games. Their winning time was 42”54, which has inspired the name for their sportwear brand together called 42I54. The Belgium-based label was launched around the pair’s desire to create activewear that easily makes the transition from gym to street.

Designed for the urban women of today, Ouedraogo and Borlée have honed and refined their collective experience as professional athletes to produce a range that provides optimal function and premium quality. Highlighting beautifully modern cuts, 42I54 is undoubtedly the future of activewear. Check out the entire Collection 2 in the gallery above, and review Collection 1 below. You can shop pieces from 42I54 at stylerunner.com, as well as select retailers in Belgium. To learn more, visit the brand’s website here.

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