Fashion

42I54 Is the Future of Activewear, Founded by Two Olympian Gold Medalists

A sportswear line specifically designed for the urban women of today.

By
1,312 Hypes

42I54 Is the Future of Activewear, Founded by Two Olympian Gold Medalists

A sportswear line specifically designed for the urban women of today.

Elodie Ouedraogo and Olivia Borlée are national heroes, having won gold medals (on the same team, no less) for the women’s relay 4×100 athletics at the 2008 Beijing Olympic Games. Their winning time was 42”54, which has inspired the name for their sportwear brand together called 42I54. The Belgium-based label was launched around the pair’s desire to create activewear that easily makes the transition from gym to street.

Designed for the urban women of today, Ouedraogo and Borlée have honed and refined their collective experience as professional athletes to produce a range that provides optimal function and premium quality. Highlighting beautifully modern cuts, 42I54 is undoubtedly the future of activewear. Check out the entire Collection 2 in the gallery above, and review Collection 1 below. You can shop pieces from 42I54 at stylerunner.com, as well as select retailers in Belgium. To learn more, visit the brand’s website here.

Read Full Article

What to Read Next

Gigi Hadid Gets Sultry for the Latest 'Vogue Japan' Cover
Fashion

Gigi Hadid Gets Sultry for the Latest 'Vogue Japan' Cover

The Hadid takeover continues.
889 Hypes

Model Sensation Hoyeon Jung Shares Her Secret to Flawless Skin and the Perfect Two-Tone Lip
Beauty

Model Sensation Hoyeon Jung Shares Her Secret to Flawless Skin and the Perfect Two-Tone Lip

The fresh-faced beauty shows you how to get that stunning natural look.
1,506 Hypes

The adidas Stan Smith Gets a Checkered Leather Rework
Footwear

The adidas Stan Smith Gets a Checkered Leather Rework

Accented with navy blue details.
735 Hypes

Hello Kitty Takes over ColourPop's Latest Makeup Collection
Beauty

Hello Kitty Takes over ColourPop's Latest Makeup Collection

So kawaii our hearts could melt.
489 Hypes

MR COMPLETELY Transforms the adidas Gazelle into a Creeper
Footwear

MR COMPLETELY Transforms the adidas Gazelle into a Creeper

A Three Stripes sneaker like you’ve never seen before.
613 Hypes

A Closer Look at OFF-WHITE x Levi's 2016 Fall/Winter Denim Collection
Fashion

A Closer Look at OFF-WHITE x Levi's 2016 Fall/Winter Denim Collection

A modern interpretation of the classic 501 jeans.
1,095 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.