Aritzia's Streetwear-Inspired Capsule Blatantly Does Vetements, Champion & Thrasher
Imitation is so trendy right now.
If imitation is the highest form of flattery, there should be a lot of gratitude going around. Copying begets copying — Vetements did Champion before the two collaborated, and now Aritzia is borrowing from both with a newly launched streetwear-inspired capsule. The Canadian-based brand launched a new range for its in-house TNA label, repurposing the logo to mimic the graphics of some of the currently most recognizable.
Instead of Vetements’ DHL twist, Aritzia riffs on UPS along with the gothic font down sleeves and other brands, like Fila. There’s levels — and bomber jacket layers — to this appropriation. Peep the TNA lookbook above, and let us know what you think.