Fashion

Christina Paik Stars in Future-Sleek "CP Wears Y-3" Campaign

Set against Tokyo’s stunning brutalist landscape.

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Christina Paik Stars in Future-Sleek "CP Wears Y-3" Campaign

Set against Tokyo’s stunning brutalist landscape.

For Y-3’s latest campaign, the Yohji Yamamoto-adidas collaborative brand has tapped photographer Christina Paik for an ultra-sleek video produced by Marshmallow Tartz. Wearing billowing silhouettes, a polo cap and streamlined sneakers, the lenswoman becomes part of a futuristic landscape filled with hovering geometric objects and shape-shifting buildings made of concrete and glass. A slightly ominous electronic soundtrack adds an extra layer of sci-fi brilliance to the clip, underscoring the dystopian aesthetic that the designer is known to favor. You can watch the full campaign in the video above, which features some of Tokyo’s brutalist architecture.

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Director
@marshmallow_tartz
Illustrator
@alessiodevecchi
Videographer
@ivankovax
Hair Stylist
@tomoyashimizu
Make-Up
@mayuyaji
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