Culture

Facebook Rips Another Page From Snapchat's Book With New Camera Filters

If you can’t beat them, join them — right?

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500 Hypes

Facebook Rips Another Page From Snapchat's Book With New Camera Filters

If you can’t beat them, join them — right?

All’s fair in love and social media as Facebook continues to follow the “if you can’t beat them, join them” doctrine. The site launched “Stories” on Instagram, which Facebook owns, earlier this year to massive success. Now, Facebook launches a new in-app camera feature that takes another page right out of Snapchat’s book. The feature offers users interactive filters and geo-filters to use and share for a 24-hour time period. This development first saw a soft launch during the Summer 2016 Olympics but was only available in Canada and Brazil. Watch it in action above.

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