Fashion

Gigi Hadid Wants Women to Fight Being Perfect in Reebok's Empowering Campaign

“Working out isn’t only physical for me. It’s mental.”

By
964 Hypes

Gigi Hadid Wants Women to Fight Being Perfect in Reebok's Empowering Campaign

“Working out isn’t only physical for me. It’s mental.”

Gigi Hadid exercised her right to defend herself against a male attacker during Paris Fashion Week — the it-model credits her boxing coach and years of classes, which allowed her to fight back. Now she utilizes her training to empower women even further as part of Reebok’s latest campaign calling for self-betterment. #PerfectNever centers itself around three health principles — social, physical and mental — and challenges women to escape negativity through fitness. “Working out isn’t only physical for me,” Gigi explains. “It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet.”

Before modeling, the 21-year-old played sports growing up — her competitive background skewed what it meant to be perfect. Now she’s learned to “change the channel”:

“When I was a competitive athlete, I used to be so focused on being perfect that my coaches would take me out of competing all together. I’d focus on my mistakes which would breed more missteps – a domino effect. Until I learned to change the channel, to re-focus, re-set. It was my mistakes, my imperfections that motivated me most.”

Above, go behind the scenes with Gigi and get inspired to fight on.

Read Full Article

What to Read Next

Alexander McQueen's 2017 Spring/Summer Collection Is Inspired by the Beautiful Shetland Islands
Fashion

Alexander McQueen's 2017 Spring/Summer Collection Is Inspired by the Beautiful Shetland Islands

Delicate tulle frocks paired with bustiers, biker jackets, and military boots.
804 Hypes

Streetsnaps: Paris Fashion Week October 2016 - Part 2
Fashion

Streetsnaps: Paris Fashion Week October 2016 - Part 2

Featuring looks from OFF-WHITE, Vetements, A-COLD-WALL*, PACCBET, Balenciaga and more.
13,199 Hypes

Horrifying Details About Kim Kardashian's Robbery in Paris Emerge
Culture

Horrifying Details About Kim Kardashian's Robbery in Paris Emerge

Our thoughts are with the West family.
1,874 Hypes

The adidas Originals Superstar Slip-On Gets a Light Grey Rework
Footwear

The adidas Originals Superstar Slip-On Gets a Light Grey Rework

The laceless shoe goes neutral.
2,193 Hypes

Sacai's 2017 Spring/Summer Collection Pays Tribute to Kurt Cobain
Fashion

Sacai's 2017 Spring/Summer Collection Pays Tribute to Kurt Cobain

Amongst other zeitgeist-shakers like Pablo Picasso, John Lennon and more.
756 Hypes

Our Five Favorite Instagram Accounts This Week: Victor Vauthier, Alex Wang and More
Fashion 

Our Five Favorite Instagram Accounts This Week: Victor Vauthier, Alex Wang and More

Dare to be yourself with India Rose, knighttcat and Sarah Bahbah.
6,429 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.