Happy Socks Collaborates with Ellen von Unwerth on a Whimsical 2016 Fall/Winter Editorial
The iconic photographer-director creates a playful narrative for the Swedish brand.
Swedish label Happy Socks has recently teamed up with renowned German photographer-slash-director Ellen von Unwerth for a whimsical 2016 fall/winter editorial. Best known for her vibrantly hued imagery, the artist has created a playful narrative highlighting the brand’s latest socks and underwear styles. To be more precise, the editorial features a couple that sees Happy Socks’ products as valuable possessions. The duo eventually breaks into a housewife’s home, steals all of her socks and flees. Browse the gallery above to see it for yourself.
In addition to the lookbook, the collaborative campaign also includes a short film entitled “The Sock Swipe.” Watch the video below. To shop the collection, head over to Happy Socks’ web store.
- Photographer
- Ellen von Unwerth
- Model
- Stella Maxwell, Eva Doll, Cody Saintgnue
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