Fashion

J.Crew x New Balance's First Activewear Collection Is What Women Really Need

Athleisure isn’t going anywhere.

By
1,113 Hypes

J.Crew x New Balance's First Activewear Collection Is What Women Really Need

Athleisure isn’t going anywhere.

New Balance and J.Crew are launching a new partnership with an inaugural activewear collection. Work out in the 20-item range – including sneakers, sports bras and leggings – priced at $15-200 USD designed using “unique colors and prints.” The brand called upon several women, including model Gracie Cavalho & Allure‘s Fashion Director Rachael Wang, to model the campaign.

Creative Director Jenna Lyons said in a statement:

“I admit it: I dread the gym, cannot for the life of me figure out how to clip in and out of a spin bike and the thought of ice cream is the only thing that gets me to do any type of physical exercise. We hope these clothes (along with ice cream) help motivate you to do whatever activity it is you like to do. And if they don’t, we still think they look great sitting on the couch.”

The New Balance x J.Crew collection will drop October 11 in-store at select New Balance and J.Crew locations and online at newbalance.com and jcrew.com.

Read Full Article
Source
Fashionista
Share this article

What to Read Next

The Streetwear Effect Comes for J.Crew: Supreme Alum Brendon Babenzien Joins the Preppy Retailer
Fashion

The Streetwear Effect Comes for J.Crew: Supreme Alum Brendon Babenzien Joins the Preppy Retailer

Here’s what Babenzien’s appointment as creative director means for the classic American brand.
698 Hypes

Sweat in Style With BALA x New Balance's Activewear Collection
Fashion

Sweat in Style With BALA x New Balance's Activewear Collection

Fitness apparel and gear made for your workouts.
1,024 Hypes

Levi's x New Balance's Collaborative 990v3 Is Dropping Soon
Footwear

Levi's x New Balance's Collaborative 990v3 Is Dropping Soon

Set to arrive in “Indigo” and “Grey” iterations.
1,436 Hypes


COLORSxSTUDIOS Releases First-Ever Footwear Collab With New Balance
Footwear

COLORSxSTUDIOS Releases First-Ever Footwear Collab With New Balance

Featuring 2 monochromatic iterations of the 327.
807 Hypes

A Closer Look at the adidas x Raf Simons Stan Smith "Triple White"
Footwear

A Closer Look at the adidas x Raf Simons Stan Smith "Triple White"

The classic just got ultra clean.
1,010 Hypes


Lonely's 2016 Fall/Winter Campaign Offers the Unretouched Diversity We Deserve
Fashion

Lonely's 2016 Fall/Winter Campaign Offers the Unretouched Diversity We Deserve

Body positivity — no Photoshop required.
988 Hypes

Watch Louis Vuitton 2017 Spring/Summer Show In 15 Seconds
Fashion

Watch Louis Vuitton 2017 Spring/Summer Show In 15 Seconds

At Nicolas Ghesquière’s runway an iPhone case became the new “It” bag.
693 Hypes



Meet the First Female Model Signed to Kate Moss' Agency
Fashion

Meet the First Female Model Signed to Kate Moss' Agency

Elfie Reigate made a runway debut at Alexander McQueen.
758 Hypes


Here's Every Single Item in Palace's Cozy 2016 Fall/Winter Collection
Fashion

Here's Every Single Item in Palace's Cozy 2016 Fall/Winter Collection

Winter is coming, and with it, sweater weather.
857 Hypes

Feature x Diadora Drop a "Strawberry" Sweet N.9000
Footwear

Feature x Diadora Drop a "Strawberry" Sweet N.9000

Exquisite gold accents adorn the speckled midsole.
484 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.