The pop-up merch madness is still going strong and the latest to capitalize on the trend is Jerry Lorenzo’s Fear of God. To open in Maxfield on Melrose Avenue, the designer’s temporary shop will be a month-long event starting November 4 to December 1.
The upcoming space is recently appointed Peter Utz’s concept — there will be 2,500 square feet to work with and designers are able to dress up the store in their own vision. OFF-WHITE, Vetements, Maison Margiela and more are slated to arrive later on.
Check out the store details below.