Fashion

shememes Revisits "Y2K" Pop Culture with Its Kitschy Inaugural Collection

A sweet throwback to the 2000s.

By
769 Hypes

shememes Revisits "Y2K" Pop Culture with Its Kitschy Inaugural Collection

A sweet throwback to the 2000s.

Streetwear label shememes has recently presented its first-ever collection, “Y2K.” Drawing inspiration from the pop cultural scene of the 2000s, the brand’s inaugural range sees a handful of logo T-shirts and caps, all designed with a touch of humor. In particular, the collection addresses the current state of fashion through parody designs based off of products by Thrasher, Nike, Von Dutch and the like. Having previously lived in Shanghai and London, shememes’ designer Heidinski attempts to fuse the cultures of the East and the West through designing a series of kitschy graphic prints. Among the mix are T-shirts featuring Hollywood icons like Leonardo DiCaprio, as well as designs highlighting traditional Chinese prints. Browse the gallery above to see it for yourself.

Retailing between $30 USD and $40 USD, you can now shop the “Y2K” collection over at shememes’ web store.

Read Full Article

What to Read Next

Kilo Kish Launches Her Exclusive Merch with UNION LOS ANGELES
Fashion

Kilo Kish Launches Her Exclusive Merch with UNION LOS ANGELES

Introducing the artist’s own lifestyle label, KSA.
1,505 Hypes

Deluxe Textured Suede Covers Vans' New "Mono Python" Pack
Footwear

Deluxe Textured Suede Covers Vans' New "Mono Python" Pack

Featuring the beloved Old Skool and Sk8-Hi silhouettes.
590 Hypes

CoverGirl Announces Its First-Ever CoverBoy, James Charles
Beauty

CoverGirl Announces Its First-Ever CoverBoy, James Charles

The 17-year-old beauty vlogger becomes the makeup brand’s first male ambassador.
472 Hypes

Enjoy One Trippy Night Out in Tokyo Via Diesel's Short Film
Fashion

Enjoy One Trippy Night Out in Tokyo Via Diesel's Short Film

Things are about to get provocatively weird.
586 Hypes

Disney's 'Aladdin' Is Getting a Whole New Live-Action Remake
Culture

Disney's 'Aladdin' Is Getting a Whole New Live-Action Remake

How excited is your inner child right now?
177 Hypes

Alexander Wang's See-Now-Buy-Now 2017 Spring Capsule Will Sell Out Before You Know It
Fashion

Alexander Wang's See-Now-Buy-Now 2017 Spring Capsule Will Sell Out Before You Know It

We’re warning you: don’t waste another second.
681 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.