Take a Tour of Daya by Zendaya's New Pop-Up Store in New York
The #girlboss explains what it’s like to design her first-ever apparel collection.
While we’ve recently previewed Zendaya‘s new fashion line, Daya by Zendaya, we now take an official look at the singer’s first-ever apparel collection. In celebration of her brand’s inaugural range, the 20-year-old has launched three pop-up stores in New York City, Chicago and Los Angeles.
“I want people to feel like they’re wearing something that really has to do with me,” said Zendaya in a recent video interview with Vogue. Among the mix are military-inspired jackets, all-black sweat pants, pale pink slip dresses and bombers, printed T-shirts and more. When asked what it was like to design her first clothing collection, the artist explains enthusiastically: “You can do whatever you want. There are no limits.”
Sneak a peek inside the New York pop-up by watching the short clip above. To shop the collection, head over to Daya by Zendaya’s website.