Fashion 

Jas Léon Captures Mallory Merk In a Soft Haze for HYPEBAE Exclusive Editorial

The singer showcases the latest from Helmut Lang.

By
1,887 Hypes

Jas Léon Captures Mallory Merk In a Soft Haze for HYPEBAE Exclusive Editorial

The singer showcases the latest from Helmut Lang.

Embracing the transitional weather, Jas Léon shares a Helmut Lang editorial using key pieces from its latest collection. The brand itself has undergone a contemporary update — and the Vegas-based photographer and creative director highlight the refreshingly modernized aesthetic on Mallory Merk.

A singer and model on the rise, Mallory is a name you should get familiar with now. Her red hair is cast in a soft haze and matched with slightly oversized Helmut Lang looks, all styled and shot in digital and film by Jas within an overcast Manhattan as the backdrop.

Press play on Mallory’s music on her Soundcloud while you gaze the editorial above, and follow Jas’ work online.

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Photographer
Jas Leon / @jasleon
Model
Mallory Merk / @mallorymerk

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