Sneak Peek: adidas Officially Offers UltraBOOST Customization with mi adidas
Your UltraBOOST, your way.
Tried and true colorways of the adidas UltraBOOST will always be heralded as fan favorites, but now adidas is finally launching customization through mi adidas.
Ahead of Three Stripes’ Fifth Avenue New York City Flagship grand opening, adidas offered a preview of the customization capabilities for the 2.0 model, with Primeknit upper colorways offered in Ice Green, Light Grey and Dark Grey. Although the gradient toe nor the Ice Green torsion bar is not yet customizable, the side stripes can be either reflective white or black, and a 3M tongue is optional. Finally, the cage, heel and laces are available in the three primary color schemes, with an extra set of laces in five different colors being offered as well. Pairs made at the new store are completed with an exclusive New York City sockliner design featuring its coordinates to celebrate.
Check out a preview of the mi adidas UltraBOOST above before it becomes available online on December 1 at 11 a.m. EST for $265 USD.