Fashion

PUMA Nearly Doubles 2015's Q3 Earnings Thanks to Rihanna, Cara Delevingne & Kylie Jenner

Rihanna and her Creepers jumped over Kanye and his Yeezy Boosts after winning the Shoe of the Year

By
1,120 Hypes

PUMA Nearly Doubles 2015's Q3 Earnings Thanks to Rihanna, Cara Delevingne & Kylie Jenner

Rihanna and her Creepers jumped over Kanye and his Yeezy Boosts after winning the Shoe of the Year

Rihanna and her Creepers jumped over Kanye and his Yeezy Boosts after winning the Shoe of the Year award, and she effectively helped boost PUMA sales with the rollout of her Fenty PUMA collections. The German sportswear company now reports that third-quarter sales were better than expected, thanks in part to Rih along with other high-profile celebrity ambassadors like Cara Delevingne and Kylie Jenner.

“We have seen a solid improvement in the sell-through of our products at retail in the third quarter. New product lines like the Fierce, the Platform, the Ignite Dual and the Fenty lines have shown to be ‘right’ for the consumers and our marketing with personalities like Rihanna, Kylie Jenner, Cara Delevingne and, of course, the unbelievable performance of Usain Bolt, have increased our brand heat,” chief executive officer of Puma Bjørn Gulden told WWD.

Earnings during the three-month period from July to September spiked 98 percent to $44.1 million USD — nearly double the earnings from the same period a year ago. Total sales increased by 8.3 percent to $1.11 billion with footwear being the strongest category and major growth across Europe, Middle East, Africa and the Americas. At this momentum, quarter four should be a good one for PUMA, too.

Read Full Article

What to Read Next

Rihanna and Cara Delevingne's 'Valerian and the City of a Thousand Planets' Trailer Is Here
Culture

Rihanna and Cara Delevingne's 'Valerian and the City of a Thousand Planets' Trailer Is Here

One’s a space cop, the other’s an alien stripper.
619 Hypes

This Frankenstein-Like Apparel Is Peak Streetwear
Fashion

This Frankenstein-Like Apparel Is Peak Streetwear

Vetements, Supreme, Thrasher, OFF-WHITE, Vetements and more come alive.
3,747 Hypes

Gigi Hadid Responds to Tommy Hilfiger's Body-Shaming Controversy
Fashion

Gigi Hadid Responds to Tommy Hilfiger's Body-Shaming Controversy

Why Gigi wore a poncho in a Tommy Hilfiger show: “She’s not quite as thin.”
960 Hypes

Nasty Gal Officially Files for Bankruptcy
Fashion

Nasty Gal Officially Files for Bankruptcy

And GirlBoss Sophia Amoruso is rumored to be out.
936 Hypes

adidas' UltraBOOST "Triple Black" Just Got a Release Date
Footwear

adidas' UltraBOOST "Triple Black" Just Got a Release Date

This murdered-out UltraBOOST is an instant-cop.
573 Hypes

Meet the "Boyfriend Boot": Ali Michael Debuts BUSCEMI's Borrowed-from-the-Boys Silhouette
Footwear

Meet the "Boyfriend Boot": Ali Michael Debuts BUSCEMI's Borrowed-from-the-Boys Silhouette

The brand presents HYPEBAE with an exclusive look at the elevated classic.
1,136 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.