Fashion

Meet JENNIFER: The Hundreds' Bobby Kim Is Making Womenswear Now

It’s a women’s brand that men will covet.

By
8,661 Hypes

Meet JENNIFER: The Hundreds' Bobby Kim Is Making Womenswear Now

It’s a women’s brand that men will covet.

Bobby Kim is the designer and mastermind behind The Hundreds, an iconic brand in men’s streetwear. When he started The Hundreds 13 years ago, the intention was to create a brand dedicated to men – being that the industry was already a predominantly women’s-run circuit.

But time’s changed. In his own words: “How come it’s okay – trendy, even – for girls to covet their guy’s clothes, but not the other way around? Isn’t it time for a women’s label that men beg for?”

An open conversation about women’s position in streetwear is needed. Meet JENNIFER – the designer’s newest standalone brand dedicated to women. The modest launch is a “Girlfriend” hooded sweatshirt available in three colorways. The collection is limited with 40 pieces priced at $140 USD – the brand’s logo is wrapped around the hood.

Shop the collection online.

Read Full Article
Share this article

What to Read Next

Adrianne Ho Is About to Restock Her First Sweat Crew Collection
Fashion

Adrianne Ho Is About to Restock Her First Sweat Crew Collection

Time to shop for your gym wardrobe.
929 Hypes

Youth of Paris Explores Downtown LA for Latest "System Failure" Editorial
Fashion

Youth of Paris Explores Downtown LA for Latest "System Failure" Editorial

Including a slew of new pieces for the capsule’s restock.
1,051 Hypes

Natalie Portman Is a Heartbroken First Lady in New "Jackie" Movie Trailer
Culture

Natalie Portman Is a Heartbroken First Lady in New "Jackie" Movie Trailer

A beautiful biopic about the wife of John F. Kennedy.
274 Hypes


The adidas Originals NMD_R1 Blushes In "Sun Glow"
Footwear

The adidas Originals NMD_R1 Blushes In "Sun Glow"

Warming up the wintry season.
453 Hypes

Willow Smith's New Track "November 9th" Will Cure Your Post-Election Blues
Music

Willow Smith's New Track "November 9th" Will Cure Your Post-Election Blues

“Sadness and anger aren’t everything.”
353 Hypes

More ▾