The collection is broken up into two parts. The premier centers on the worldwide presence that is Coco-Cola and channels diversity into garments with various international Coca-Cola logos – Israel, Japan, Korea, Sri Lanka, Thailand, and the United States to be specific. It’s logo-mania.
A co-branded Coca-Cola glass will be given to customers with an in-store purchase. KITH Miami store will also host a Coke Float Bar inside the Kith Treats section. Coke’s Polar Bear reimagined on graphic hooded sweatshirts and T-shirts alike make up the second part.
Part one of the Coco-Cola x KITH collection drops on December 31 online and in-store at KITH. The second part drops at the KITH Aspen pop-up.