Red, White and Kith: A Coca-Cola x KITH Collection Is Here
Taste the Feeling.
Coco-Cola helped to lend KITH a nostalgic taste to end 2016. The brand used Coke’s archives to design new apparel that is also meant to commemorate KITH Miami and KITH Aspen’s opening.
The collection is broken up into two parts. The premier centers on the worldwide presence that is Coco-Cola and channels diversity into garments with various international Coca-Cola logos – Israel, Japan, Korea, Sri Lanka, Thailand, and the United States to be specific. It’s logo-mania.
A co-branded Coca-Cola glass will be given to customers with an in-store purchase. KITH Miami store will also host a Coke Float Bar inside the Kith Treats section. Coke’s Polar Bear reimagined on graphic hooded sweatshirts and T-shirts alike make up the second part.
Part one of the Coco-Cola x KITH collection drops on December 31 online and in-store at KITH. The second part drops at the KITH Aspen pop-up.