G-SHOCK Ticks Forward With Fashion-Meets-Function S Series Collection

Fitness fanatic Ally Love highlights the watches in a new campaign.

Fashion  
1,269 Hypes

G-SHOCK is all about “Absolute Toughness” — but that doesn’t mean style is sacrificed for utmost durability. The S-Series is the epitome of fashion-meets-function, uniting tried-and-true G-SHOCK technology with trendy designs and finishes.

The collection was made for the modern woman-on-the-go who needs a watch to keep up with both her active lifestyle and wardrobe, like Ally Love. As a certified health coach, professional dancer and model, she’s a fitness fanatic who’s never not moving yet found time to highlight the watches that match her momentum.

Each watch is shock, magnetic and water resistant — so sweat be damned — and offer world time along with five daily alarms and stopwatch functions. Colorways in the S-Series span classic and timeless, like the white GMAS110CM-7A1, or bright and bold like the pink GMAS110VC-4A from the Vivid Collection. Beyond technical features are fashion-forward finishes, like the rose gold touches on the blue GMAS110CM-2A from the Military Chic collection. Check out each one and their styling capabilities in the lookbook above, then find your favorite for $130 USD at G-SHOCK.

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Photographer
Tyler Glickman/HYPEBAE
Stylist
Mercedes Bass
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