Lions, Tigers and Fast Food Take Over Gucci's 2017 Spring/Summer Campaign

Enter Alessandro Michele’s zoo.

Fashion
664 Hypes

Following a romantic ode to old world Rome with Pre-Fall 2017, Alessandro Michele drops the Spring/Summer 2017 campaign with unlikely co-stars – lions and tigers.

Gucci told Dazed:

“Wild cats nonchalantly roam the romantic city alongside our characters, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV.”

There’s lions and tigers strolling around while models chow down on hamburgers with nonchalance. The Glen Luchford-campaign was lensed around Rome, including the notable Trevi Fountain – in which a tiger is waddling around.

Check out the editorial above and the campaign video below. Alessandro Michele is proving that inspiration doesn’t come in any short supply.

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