Raise a glass to Hello Kitty because she’s been having one busy year. Other than getting her own limited-edition wine and cafe, she’s had numerous collaborations with the likes of Roen, ColourPop and BAPE — and now she joins forces with Baby-G.
Sanrio and Casio, two Japanese icons, present a Hello Kitty x Baby-G watch that’s a nod to when she was essentially born in 1974. Street culture and graffiti heavily influenced the era and come to life alongside the character on a BA-120KT-7A model. The watch is water- and shock-resistant and also features an LED light and five alarms among other functions. Releasing in January, take a look below.