Gosha Rubchinskiy Model "Sever" Hails the "Russian Fashion New World Mafia" With New Brand
Find it exclusively at KM20.
Recognized as a model for one Gosha Rubchinskiy, Vsevolod “Sever” Cherepanov shares a look at his first collection for his eponymous brand, Sever. Like Rubchinskiy, the 18-year-old champions his home country throughout the unisex range — “Russian Fashion New World Mafia” is dictated onto oversized sweatshirts in black, white, red and tan. It seeks to balance simplicity while offering commentary on “chavyness” and other elements of the culture.
See Sever’s inaugural lineup in the gallery above, and shop the range — starting at approximately $270 USD — exclusively at KM20.