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“One, design. Two, utility. Three, technology.”
After the presentation of their joint 2016 fall/winter collaboration at Pitti Uomo earlier this year, adidas Originals and Japanese imprint White Mountaineering have unveiled their first full collection together. Since 2006, the Yosuke Aizawa-founded label has produced utilitarian, heritage-inspired garments that bring fabrics, construction and technical features front and center. For the joint 2016 spring/summer range, adidas Originals by White Mountaineering integrates Aizawa’s forward-thinking perspective into the enduring traditions of Three Stripes. The result is an elevated sportswear program that showcases classic notions, accented with futuristic tailoring and high-performing technical fabrics such as GORE-TEX and cotton-nylon blends.
Complementing the apparel selection is a range of footwear that echoes the garments’ marriage of both timeless and contemporary ideals. Utilizing Three Stripes’ signature cold-weather palette of navy, black and grey hues, the sleek profiles are accented with premium touches and Boost technology. The first drop from adidas Originals by White Mountaineering’s 2016 Spring/Summer collection will launch at select retailers and online on February 26. The second drop will debut on April 9.