To continue the momentum of its revolutionary PureBOOST X sneaker, adidas has taken to Victoria Park in London to create an X-shaped installation and a lit running route for women. Hosted by adidas experts and ambassadors alongside some of social media’s brightest fitness stars, “The X” will also provide a variety of free events to people of all fitness levels including daily runs, sunrise yoga, supper clubs, expert Q&As, boot camp-style classes, as well as special appearances. Furthermore, it will drive home adidas’s philosophy of technical innovation by using Pavegen technology to harness the energy of everyone who enters. The energy will then be used to power the lights on the outdoor running track to create a unique training experience. Opening for 10 days, you can find more details and sign up here.