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A Recap of adidas' Innovative Installation At "The X"

The London creatives descended to Victoria Park.

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A Recap of adidas' Innovative Installation At "The X"

The London creatives descended to Victoria Park.

On Thursday, February 18, adidas’ “The X” kicked off its 11-day stint in Victoria Park. The installation was buzzing with a new energy as it played host to London’s finest creatives and we invited a mix of our London affiliates down for a drink. Singer/Songwriter Allana Verde came to hang out with DJ Becca Dudley, while Keash Braids took the attendees back to their favourite hairstyle of the ’90s. Also in attendance was top stylist Violetta Fancies You, ensuring that ladies pre-clubbing runs were diversely dressed. Check out the images above and head here to see what other neon nights will be on at “The X.”

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