Boost Your Energy
adidas’ First Women’s Only Sneaker and Event Space Hits The Streets of London

The technically innovative running shoe spreads its energy across the capital with the help of our four creative ladies

Stella Blac

From performing at venues to enjoying the park at sunset, UK born, Australian-raised Singer/Songwriter, Stella, recently returned to her roots to embark on her career in the music industry. Living by the words ‘live, love, grow,’ she surrounds herself with positive energy and it constantly inspires her to create soulful music that will light up your collection of tunes.

“Access to limitless energy would mean I could experience every culture there is by seeing the entire earth on one foot. Knowledge is priceless.”

Violetta Fancies You

Fashion Stylist and Designer, Violetta, spends her days making the world look extra attractive. Whether she’s hand-sketching graphics for her next collection or piecing together looks for one of her star clients, Violetta uses her free spirit ethos to illuminate London.

“With limitless energy what else would I do but run round the world constantly?”

Keash Braids

Jessy Linton and Taiba Akhuetie, founders of Keash Braids, have taken their love of ’90s nostalgia from the salon to the streets. Curating popup stations at various stores and events, these two bright sparks have forged a business in providing the braid-loving public with creative hairstyles.

“If we had limitless energy, we’d do more, think bigger, pursue every dream, work all day and party all night. And be popstars.”

The X Space

adidas has brought an immersive workout experience to Victoria Park in the shape of a giant X installation, accompanied by a mile long running track illuminated by neon lights. The light show that beams across the park is powered by the footsteps taken within the X, using innovative Pavegen technology and bringing East London to life.

“A full length bed of foam BOOST capsules provides extra energy with each step.”

“The new floating arch supports the form of women’s feet.”

 
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