After being named the first brand to get an Apple Music channel, Burberry continues to strengthen its ties with the tech giant as it has now partnered with Apple TV to live stream its February 2016 collection following Monday’s London Fashion Week show. In addition, the show will mark the first time that Burberry presents its womenswear collection under the new ‘Burberry’ label on the runway, which unites the previous Prorsum, London and Brit lines, in an effort to simplify the presentation of Burberry’s full product range. The February collection is expected to be presented at the Burberry 121 Regent Street flagship store, where it will remain there for a week before moving to the brand’s Faubourg Saint-Honoré store in Paris. Right after the livestream, viewers will be able to watch the whole show again through the Burberry App for Apple TV and explore the collection’s looks, designs and products in greater detail than ever before using the Apple Remote. The show will be streamed live from the brand’s custom-built venue in London’s Kensington Gardens from 1pm on Monday, February 22, and will feature a live performance by singer-songwriter Jake Bugg.
Source: Marketing Magazine