MAC Confirms a Caitlyn Jenner Collaboration
100% of the selling price from the Finally Free lipstick will go to transgender initiatives.
After months of speculation, MAC finally confirmed this past Friday that the makeup label will indeed be collaborating with Caitlyn Jenner on a limited edition offering. The #MACCaitlynJenner launch is comprised of the Finally Free lipstick in a rosy nude shade. After coming out as transgender last April on 20/20 with Diane Sawyer, Caitlyn Jenner has since become an impactful voice for transgender rights. As shared in a release from MAC, “Caitlyn Jenner has fearlessly shared her transition with the world. Her new MAC lipstick, Finally Free, champions All Ages, All Races and All Sexes.” One hundred-percent of each lipstick’s selling price will go towards MAC’s AIDS Fund Transgender Initiative. Each lipstick will retail at $17 USD and will be available at MAC stores starting April 7.
You can also learn more about MAC’s Future Forward Collection featuring Tinashe, Halsey, Dej Loaf and Lion Babe here.