Footwear

Rihanna-Designed Shoes Boosts PUMA's Profits

The RiRi effect.

By
602 Hypes

Rihanna-Designed Shoes Boosts PUMA's Profits

The RiRi effect.

Singer Rihanna, who became PUMA Women’s creative director just a year ago, brought the German sportswear brand to the forefront with her PUMA by Rihanna Collection (you’ll remember the PUMA Creepers). Now, PUMA SE is reporting fourth-quarter sales of $980 million USD, compared to analysts’ average estimate of $940 million USD, and overall 2015 sales of $3.8 billion USD. Earnings before interest and tax are up 2.6 percent and revenue rose 15 percent. RiRi is clearly a game-changer in the creative world.

Be sure to also check out her just-revealed Fenty Trainer.

Read Full Article
Source
The Business Of Fashion
Share this article

What to Read Next

Rihanna's Savage X Fenty Debuts New Holiday Collections
Fashion

Rihanna's Savage X Fenty Debuts New Holiday Collections

Featuring sultry lingerie and loungewear styles.
1,019 Hypes

Rihanna's Savage X Fenty Delivers Sultry Drop of Must-Have Lingerie
Fashion

Rihanna's Savage X Fenty Delivers Sultry Drop of Must-Have Lingerie

Rih Rih’s September collection is here.
4,398 Hypes

Here's Where You Can Buy Rihanna's Plaid Butt Cutout Pajama Pants
Fashion

Here's Where You Can Buy Rihanna's Plaid Butt Cutout Pajama Pants

Offering the perfect mix of sultry and comfort.
961 Hypes


Rihanna Plans To Open Physical Savage X Fenty Stores
Fashion

Rihanna Plans To Open Physical Savage X Fenty Stores

The lingerie brand goes brick-and-mortar.
1,744 Hypes

Marc Jacobs' 2016 Fall/Winter Collection Is on Another Level
Fashion

Marc Jacobs' 2016 Fall/Winter Collection Is on Another Level

We’ll let the pictures do the talking.
218 Hypes

Nike Unveils a Vibrant Flyknit Racer "Fireberry"
Footwear

Nike Unveils a Vibrant Flyknit Racer "Fireberry"

Accented with neon yellow highlights throughout.
267 Hypes

Behind the Scenes of Miu Miu's Hazy Dream-Like Short Film
Fashion

Behind the Scenes of Miu Miu's Hazy Dream-Like Short Film

‘Seed’ is a chiffon-filled reverie from award-winning Japanese director Naomi Kawase.
200 Hypes

A First Look at the Liberty London x Uniqlo Collection
Fashion

A First Look at the Liberty London x Uniqlo Collection

Showcased in a flowery lookbook shot by legendary photographer Nick Knight.
525 Hypes

Vans Women's Sk8-Hi "Slim" Pack Features a Trio of Pastel Colorways
Footwear

Vans Women's Sk8-Hi "Slim" Pack Features a Trio of Pastel Colorways

More selections for the ladies from Vans.
1,962 Hypes

Calvin Klein Showcases Contemporary Edge with Its 2016 Fall/Winter Collection
Fashion

Calvin Klein Showcases Contemporary Edge with Its 2016 Fall/Winter Collection

Androgynous tailoring and fur-trimmed overcoats.
265 Hypes

La Colombe Introduces Draft Latte in a Can
Food

La Colombe Introduces Draft Latte in a Can

The coffee upgrade you’ve been waiting for.
276 Hypes



adidas Originals Presents a Tubular Defiant From Rita Ora Collaboration
Footwear

adidas Originals Presents a Tubular Defiant From Rita Ora Collaboration

Subtle textural detailing on a popular silhouette.
1,337 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.