Fashion

Will American Apparel Make a Comeback with Its New Line of Luxury T-Shirts?

It’s not just any tee.

By
238 Hypes

Will American Apparel Make a Comeback with Its New Line of Luxury T-Shirts?

It’s not just any tee.

The LA-based retailer may have had it rough last year, with a file for bankruptcy and a legal case with its founder, but American Apparel is set on coming back strong with a new line of luxury T-shirts. The tees will be made from quality fabrics marketed as the “perfect T-shirts.” American Apparel’s SVP of marketing Cynthia Erland explained that while AA’s old T-shirts may have been great, they are behind the ever-revolving fashion retail scene. Hence there is a need for change, one “that will set American Apparel back on the map.” Although images from its upcoming campaign for the new T-shirts are not yet available, AA aims to create a multichannel campaign that casts influencers, creatives, and both men and women from a range of demographics in order to convey a broader message that American Apparel is back and for the masses.

Read Full Article
Source
Racked

What to Read Next

Baracuta Caters to the Ladies in Its 2016 Spring/Summer Collection
Fashion

Baracuta Caters to the Ladies in Its 2016 Spring/Summer Collection

A classic G9 will be perfect this spring.
188 Hypes



Rihanna Kicks Off Her 'Anti' Tour in Custom Armani
Fashion

Rihanna Kicks Off Her 'Anti' Tour in Custom Armani

She shines bright like a diamond.
193 Hypes

Cara Delevingne Is the Face Of Chanel's New Campaign
Fashion

Cara Delevingne Is the Face Of Chanel's New Campaign

She returns in 2D.
335 Hypes

This Palm Springs Home Is an Untouched 1969 Gem
Home

This Palm Springs Home Is an Untouched 1969 Gem

Retro stunner.
244 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.