Fourth months after the unexpected public break-up between Lanvin and its former creative director, Alber Elbaz, the house confirms a successor – Cannes-born couturier, Bouchra Jarrar. The new artistic director of women’s collections, she will present her first collection for the 2017 spring/summer season.

Famed for her understated craftsmanship, Jarrar owns an eponymous couture house, presenting her collections bi-annually for Paris’s Couture Fashion Week. Lanvin commented on its appointment, “Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris fashion house, a symbol of French elegance.” But Jarrar will have for work cut-out — according to market sources, recent years have seen consolidated sales drop from $278.3 million USD to $221.7 million USD. From the Elbaz era onto the next.