Fashion

Demna Gvasalia Discusses His New Role at Balenciaga

“Fashion shouldn’t make you dream in 2016. It should just be there, for us to wear.”

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231 Hypes

Demna Gvasalia Discusses His New Role at Balenciaga

“Fashion shouldn’t make you dream in 2016. It should just be there, for us to wear.”

Following the announcement last fall that he would be Balenciaga‘s new creative director (replacing Alexander Wang), Demna Gvasalia was immediately thrust into the spotlight. At the helm of buzz-worthy womenswear “kitsch-chic” label Vetements, the designer has since been placed at the forefront of the gender-fluid movement quickly disseminating across streetwear. Balancing creative reins across two vastly different fashion houses, W magazine recently caught up with the Georgian-born designer to learn more about his creative process and how his experience at Balenciaga has been thus far.

From growing up in an immensely conservative environment, to leaving the security of a job at Louis Vuitton and starting his own line, Gvasalia outlines his journey in starting Vetements with two friends from Margiela (where he worked for eight years). The collective soon established the project that would eventually become Vetements. With a distinct voice that carries an undercurrent of subversive humour, perhaps the most profound contribution that the designer has yielded is his unwavering commitment to redefining high fashion. “Sometimes, I hear designers from older generations saying, ‘Oh, fashion needs to make women dream,’ ” he muses. “I feel that this is really difficult today. I think it’s dated. Fashion shouldn’t make you dream in 2016. It should just be there, for us to wear.” You can head over to online to read the full article.

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