Beauty

Grimes Stars in Stella McCartney’s Eco-Friendly Pop Perfume Campaign

Pink on pink.

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1,119 Hypes

Grimes Stars in Stella McCartney’s Eco-Friendly Pop Perfume Campaign

Pink on pink.

Fronting Stella McCartney‘s new eco-friendly Pop perfume campaign is none other than child of avant-pop, Grimes. Announced via Instagram, McCartney teased logo slides spelling out “GRI-MES” before releasing campaign shots — the bubblegum-haired artist serendipitously poses against a vintage convertible matching her infamous pastel-pink locks. The tuberose and sandalwood-scented Pop, available March 24, will be McCartney’s first new perfume in four years.

In other McCartney news, learn more about the London-based designer’s first menswear collection.

Ok… Now… Can you guess who is one of the new faces of POP? X Stella #POPNOW

A photo posted by Stella McCartney (@stellamccartney) on

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Vogue
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