Beauty

Grimes Stars in Stella McCartney’s Eco-Friendly Pop Perfume Campaign

Pink on pink.

By
459 Hypes

Grimes Stars in Stella McCartney’s Eco-Friendly Pop Perfume Campaign

Pink on pink.

Fronting Stella McCartney‘s new eco-friendly Pop perfume campaign is none other than child of avant-pop, Grimes. Announced via Instagram, McCartney teased logo slides spelling out “GRI-MES” before releasing campaign shots — the bubblegum-haired artist serendipitously poses against a vintage convertible matching her infamous pastel-pink locks. The tuberose and sandalwood-scented Pop, available March 24, will be McCartney’s first new perfume in four years.

In other McCartney news, learn more about the London-based designer’s first menswear collection.

Ok… Now… Can you guess who is one of the new faces of POP? X Stella #POPNOW

A photo posted by Stella McCartney (@stellamccartney) on

Read Full Article
Source
Vogue
Share this article

What to Read Next

Stella McCartney’s Frayme Mylo Is the First-Ever Commercial, Luxury Handbag Made From Mushrooms
Fashion

Stella McCartney’s Frayme Mylo Is the First-Ever Commercial, Luxury Handbag Made From Mushrooms

Mushroom leather is officially hitting the mainstream.
1,155 Hypes

Balaclavas Might Just Be the Biggest Accessory Trend This Winter
Fashion 

Balaclavas Might Just Be the Biggest Accessory Trend This Winter

Cozy and practical, the balaclava is the holy grail of cold weather staples.
20,781 Hypes

The Most Iconic Hip-Hop Style Moments Through the Decades
Fashion 

The Most Iconic Hip-Hop Style Moments Through the Decades

From Lauryn Hill in the ’90s to Rihanna in the ’00s.
18,460 Hypes


Best New Music of November: Adele, Lorde and More
Music 

Best New Music of November: Adele, Lorde and More

Including “sad girl fall” tracks and futuristic AI-themed numbers.
1,974 Hypes


NASASEASONS Teams Up With Cyber 69 for 2016 Spring Cap
Fashion

NASASEASONS Teams Up With Cyber 69 for 2016 Spring Cap

Translation: “Outlaw.”
1,532 Hypes

Faith Connexion's Street-Centric 2016 Fall/Winter Collection
Fashion

Faith Connexion's Street-Centric 2016 Fall/Winter Collection

Streetwear-infused couture.
638 Hypes

Nike Reworks the WMNS Air Max 90 in a Premium "Black-White" Colorway
Footwear

Nike Reworks the WMNS Air Max 90 in a Premium "Black-White" Colorway

A modern interpretation of the classic sneaker.
1,248 Hypes

Kesha Gives Inspiring Human Rights Speech on Equality and Acceptance
Music

Kesha Gives Inspiring Human Rights Speech on Equality and Acceptance

The songstress receives the HRC Visibility Award and shows support for the LGBT community.
270 Hypes

Zara Launched a Genderless Clothing Line and the Reviews Are Mixed
Fashion

Zara Launched a Genderless Clothing Line and the Reviews Are Mixed

Find out why some people are praising the brand while others are downright pissed.
452 Hypes

Vans Updates The Old Skool With The "Leather Zip" Pack
Footwear

Vans Updates The Old Skool With The "Leather Zip" Pack

Zip it up with the new Vans Old Skool Pack.
482 Hypes

Balenciaga's Demna Gvasalia Debuts 2016 Fall/Winter Collection
Fashion

Balenciaga's Demna Gvasalia Debuts 2016 Fall/Winter Collection

The Vetements designer brings modern elegance to Balenciaga as the brand’s new creative director.
1,062 Hypes

New Balance Introduces an Exotic ML1980 "Floral" Pack
Footwear

New Balance Introduces an Exotic ML1980 "Floral" Pack

A Spring-ready lifestyle silhouette fused with technical running features.
955 Hypes


More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.