The Graffiti Artist Behind Gucci's 2016 Fall/Winter Spray-Painted Collection Is Revealed
Gucci’s 2016 fall/winter collection saw to an unlikely hire – New York City-based graffiti artist GucciGhost got a new canvas for his signature double-G logo that once starred on neighborhood dumpsters and walls. For creative director Alessandro Michele, working with appropriated logos is right in-line with his eclectic vision — ““I saw the way Trevor was using the symbol of the company and I thought it was quite genius,” Michele told WWD. “It’s completely different from the idea of copying. It’s the idea that you try to take to the street, through language like graffiti, the symbols of the company.” It’s no wonder Michele is ushering in a fresh new era for the house.
- Dazed & Confused