Fashion

Here's What Went down at 'The Life of Pablo' Pop-Up Shop in SoHo NYC

Take a look at our images from the exclusive merch collection.

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403 Hypes

Here's What Went down at 'The Life of Pablo' Pop-Up Shop in SoHo NYC

Take a look at our images from the exclusive merch collection.

Following a quick preview tweet on March 17, the streets of NYC were overrun with devoted Kanye West fans as they massed together in crowded lines for a chance to get their hands on the latest pieces from The Life of Pablo. Originally available solely at the YEEZY Season 3 fashion show, the merch is now offered exclusively at a pop-up store in downtown SoHo NYC for a limited time. Comprised of a selection of tees, hoodies, hats, beanies, denim jackets and more, the unmistakable TLOP graphics brought out the most diehard fans from the cult of Ye. Although the actual store space was quite spacious, staff nevertheless seemed to be slightly on edge as they tried as best they could to maintain order within the inevitable chaos expected from the event. Despite the barely suppressed pandemonium, however, the pop-up affair was buzzing with both excitement and anticipation that only a Kanye West event could provoke.

You can check out our in-and-out photos in the gallery above. The store will be open until March 20.

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