Lane Bryant's Body-Positive Commercial Was Rejected by NBC and ABC
#ThisBody is made for starting a revolution.
A major uproar has followed the rejection of Lane Bryant’s ”#ThisBody” commercial by two major networks, where it features plus-sized models in little or no clothing while discussing the pride they take in their bodies. The plus-sized clothing retailer claims that ABC and NBC rejected the ad due to “out of hand” circumstances. NBC attempted to defend its actions by releasing a statement that “the network did not reject the ad but instead asked the company for ‘minor edits’ so that the commercial would meet its decency standards.”
While the networks did not specify the “offending” parts of the ad, it seems that Lane Bryant is capitalizing on the boon of the whole situation, by promoting the video as the commercial “the networks didn’t want you to see.” The brand has no intention of adjusting the ad so that it is more TV-friendly and continues to push it through its social media platforms. The brand stands by its belief, with a Lane Bryant spokesperson conveying that “all women should be celebrated and feel empowered to express themselves as they see fit. We want her to know she can attract as much media attention, look just as striking as any woman, and decide what beautiful means to her.” Watch the commercial above and let us know what you think in the comment section below.