Mansur Gavriel Begins a Legal Battle Over Replicas of Its Signature Bucket Bag
There’s nothing like the real thing.
Imitation might be the sincerest form of flattery, but Mansur Gavriel is far from charmed by Italian brands that the New-York based design duo, Rachel Mansur and Floriana Gavriel, claims have outright copied its ever-so-popular bucket bag.
Mansur Gavriel’s bucket bag was first produced four years ago, and since then, it’s a must-have accessories that usually forces shoppers to be put on a waitlist for months. Of course, the bucket bag silhouette is not a new one. However, the label has filed a lawsuit against multiple manufacturers, whom Mansur Gavriel says they’ve sent cease and desist letters to in the past, for continuing to sell bags that mimic their it-bag’s distinctive features. Beyond its minimal aesthetic, they include the cinched drawstring closure, the placement of a tiny metallic logo, and the adjustable metal-studded strap.
In order for Mansur Gavriel to win the case, the brand will have to prove that consumers, including those beyond the fashion-minded sphere, will find its version of the bag to be synonymous with the brand itself, which could be a challenge. We’ll just have to see how the battle of the bucket bags plays out in court.
- The Fashion Law