Fashion

M.I.A. Joins H&M to Help Save the Environment

Rapper fronts the garment recycle movement.

By
143 Hypes

M.I.A. Joins H&M to Help Save the Environment

Rapper fronts the garment recycle movement.

The British-Sri Lankan rapper M.I.A is partnering with H&M in a move to save the planet. Dubbed World Recycle Week, the retail giant intends to collect and recycle 1,000 tons of unwanted garments from customers in its more than 3,600 stores worldwide into reusable textile fibers. “The long term goal is to have zero garments going to landfills, as well as saving on natural resources,” H&M said in a statement.

No stranger to political movements herself (see “Borders“), M.I.A. filmed an exclusive music video for the movement, lending her voice to raise awareness about the environmental impact of clothing going into landfills. To debut on April 11 online, stay tuned for the new music video, and join in on the movement yourself by recycling and reusing old unwanted clothing.

Read Full Article
Source
Business Wire

What to Read Next


adidas Originals Stan Smith adicolor Returns In "Yellow"
Footwear

adidas Originals Stan Smith adicolor Returns In "Yellow"

Butterscotch across a micro perforated upper.
198 Hypes

Nike Introduces an Air Max 1 2016 Spring Pack Perfect for St. Patrick's Day
Footwear

Nike Introduces an Air Max 1 2016 Spring Pack Perfect for St. Patrick's Day

Festive reworks of the classic silhouette.
437 Hypes

The 'Unbreakable Kimmy Schmidt' Season 2 Trailer Is Here and It's Amazing
Culture

The 'Unbreakable Kimmy Schmidt' Season 2 Trailer Is Here and It's Amazing

“Hey, what’s nose candy?” “That sounds harmless!”
238 Hypes

Mansur Gavriel x Opening Ceremony Unveil Exclusive Metallic Leather Bag Collection
Fashion

Mansur Gavriel x Opening Ceremony Unveil Exclusive Metallic Leather Bag Collection

An extremely limited collection restricted to one purchase per customer.
183 Hypes

Lane Bryant's Body-Positive Commercial Was Rejected by NBC and ABC
Beauty

Lane Bryant's Body-Positive Commercial Was Rejected by NBC and ABC

#ThisBody is made for starting a revolution.
81 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.