In between brands like Opening Ceremony, Alexander Wang and other high-end designers carried at Seoul’s popular Rare Market appears a new label from the shop’s owners themselves. Dami Kwon and Jessica Jung present We11Done with a spring collection that casts Man Repeller’s Leandra Medine as the face of its inaugural lookbook showcased on their Instagram page. Standing for “well done, well made” and referencing the store’s 11 employees, We11Done has already garnered attention from the likes of K-pop stars CL and G-Dragon. The collection draws inspiration from 80s-retro fashion, evident in over-sized pieces done in mix-match materials and contrasting elements. Currently only available at Rare Market, it will be available online with next month’s launch of an e-commerce site.
- W Magazine