Go Behind-the-Scenes For Nordstrom and Chuck Taylor All Star II's Spring Collection Campaign
Shot by Renell Medrano.
Spring has officially arrived and with it comes a new spring campaign from Nordstrom and Converse, featuring the Chuck Taylor All Star II. HYPEBAE was on hand to watch it bloom as photographer Renell Medrano captured the season’s offerings while giving us insight on her creative process. “I’m very big on color and details,” Medrano commented. “Color easily gives me the mood of what I’m going for.”
We see a fresh crop of both Chuck Taylor’s All Star II high- and low-top silhouettes, an upgrade to the iconic sneaker that precedes them. Their color-blocked canvas uppers and matching laces are offset by a strikingly white sporty bumper sole as the models wear them while posing for Medrano with a carefree effortless in Nordstrom’s trend line-up. Distressed denim, blossoming floral prints, and fringe paired with styles including the Converse Chuck II teal ox shape up to be the perfect complement to the attitude Medrano hoped to evoke from the models, a result of her wanting them to be themselves without overthinking it. “I usually let my models do whatever they feel like doing first so that way they won’t feel as shy.” Watch the photographer at work and shop the entire campaign up above.
- Thuan Tran/Hypebeast