Tiffany Beers Talks What Went Into Developing Nike's HyperAdapt 1.0

The future of footwear is here.

By //Footwear

Nike’s Senior Innovator Tiffany Beers was first approached by Tinker Hatfield to work on the Nike MAG, and since then she’s been tasked with paving the future of footwear — her latest project being the Nike HyperAdapt 1.0 that was unveiled just this week. Beers was on hand at the Nike Innovation for Everybody event in New York City, where she provided insight into what went into a decade’s worth of work to develop the first-ever self-lacing shoe. See what she has to say about the groundbreaking technology below, and read the rest of her interview over at Sneakernews.

Let’s rewind roughly a decade: Tinker Hatfield approaches you for your help on a specific project – that project being the Nike Mag. All that leads to this, the HyperAdapt 1.0. So what came first? Was it the Mag, or the idea of creating a completely new self-lacing shoe?

It was always the vision of the self-lacing shoe. Back when Tinker originally asked me about this, we tried it, we couldn’t quite get it to work. So we had to wait for some technology developments and things like that. We came back to it, kept working on just lighting the Mag, and came back to it after we launched the Mag in 2011. After that launch, we came back it hard. The technology was now there, we had the right fit system, we had Flywire now, and we also just focused more effort on testing with athletes and building more and more ambition behind it.

What sort of feedback have you received?

They love it. Overall a comfortable shoe even without the E.A.R.L. system, but they love the ability to be able to adjust it. Think of it like, you’re running and it starts raining. Like just being able to adjust the fit and the lacing at the touch of button, you can imagine that in the future, it’ll be digitally controlled. For example, it could maybe be on your wrist and you’re running up a hill and you need to tighten the laces, you can do it remotely. The reality is that athletes need multiple phases in their products. So for a while, we weren’t there yet, but the HyperAdapt 1.0 is the first step into the future.

Read Full Article
NikeTiffany BeersNike HyperAdapt 1.0

You may also like

Here's What Went down at the Launch of Nike's HyperAdapt 1.0
Footwear

Here's What Went down at the Launch of Nike's HyperAdapt 1.0

The self-lacing sneaker is here.
6,961 Hypes
Here's How to Use Nike's New Auto-Lacing HyperAdapt 1.0 Sneakers
Footwear

Here's How to Use Nike's New Auto-Lacing HyperAdapt 1.0 Sneakers

We unbox and take a closer look.
1,876 Hypes
Here's What Went Down at the Nike Women "Meta Quartz" Launch
Fashion 

Here's What Went Down at the Nike Women "Meta Quartz" Launch

Peep the exclusive lipstick collaboration, too.
1,187 Hypes
Take a Look at What Went down During Kaia Gerber's First Fashion Week
Entertainment

Take a Look at What Went down During Kaia Gerber's First Fashion Week

Walking in shows like Alexander Wang, Calvin Klein & more.
1,019 Hypes
Here's What Went Down at Frankie Collective x Tommy Hilfiger's LA Pop-Up
Fashion 

Here's What Went Down at Frankie Collective x Tommy Hilfiger's LA Pop-Up

Kris Jenner, Kamaiyah and more went vintage-shopping.
2,128 Hypes
The BAE Bulletin: Here’s When and Where to Cop This Week’s Hottest Drops
Footwear 

The BAE Bulletin: Here’s When and Where to Cop This Week’s Hottest Drops

The Nike Air More Money is back for a limited time only.
1,771 Hypes

What to Read Next

Solange Knowles to Relaunch E-Commerce on Saint Heron Site
Fashion

Solange Knowles to Relaunch E-Commerce on Saint Heron Site

The assortment includes clothing, accessories, ceramics and beauty products.
139 Hypes

Jillian Mercado Stars in New Beyoncé Apparel Campaign
Fashion

Jillian Mercado Stars in New Beyoncé Apparel Campaign

Smack it.
47 Hypes

Cookie Monster Tests out the New Siri Hands-Free Feature
Entertainment

Cookie Monster Tests out the New Siri Hands-Free Feature

That cookie life.
206 Hypes


adidas Originals Launches Futurehouse in Celebration of the NMD
Fashion

adidas Originals Launches Futurehouse in Celebration of the NMD

Performances from Joey Bada$$, Wretch 32, Snakehips and more, help celebrate the force that is NMD.
93 Hypes

Naomi Campbell Speaks Up About Continued Lack of Diversity in Fashion
Fashion

Naomi Campbell Speaks Up About Continued Lack of Diversity in Fashion

“It’s disappointing to hear that models of color are still encountering these same issues all these years later.”
121 Hypes

adidas Y-3 Announces the New PureBOOST ZG Knit
Footwear

adidas Y-3 Announces the New PureBOOST ZG Knit

The cult favorite runner sequel gets a Yohji revamp.
457 Hypes

More ▾