Footwear

Tiffany Beers Talks What Went Into Developing Nike's HyperAdapt 1.0

The future of footwear is here.

By
1,390 Hypes

Tiffany Beers Talks What Went Into Developing Nike's HyperAdapt 1.0

The future of footwear is here.

Nike’s Senior Innovator Tiffany Beers was first approached by Tinker Hatfield to work on the Nike MAG, and since then she’s been tasked with paving the future of footwear — her latest project being the Nike HyperAdapt 1.0 that was unveiled just this week. Beers was on hand at the Nike Innovation for Everybody event in New York City, where she provided insight into what went into a decade’s worth of work to develop the first-ever self-lacing shoe. See what she has to say about the groundbreaking technology below, and read the rest of her interview over at Sneakernews.

Let’s rewind roughly a decade: Tinker Hatfield approaches you for your help on a specific project – that project being the Nike Mag. All that leads to this, the HyperAdapt 1.0. So what came first? Was it the Mag, or the idea of creating a completely new self-lacing shoe?

It was always the vision of the self-lacing shoe. Back when Tinker originally asked me about this, we tried it, we couldn’t quite get it to work. So we had to wait for some technology developments and things like that. We came back to it, kept working on just lighting the Mag, and came back to it after we launched the Mag in 2011. After that launch, we came back it hard. The technology was now there, we had the right fit system, we had Flywire now, and we also just focused more effort on testing with athletes and building more and more ambition behind it.

What sort of feedback have you received?

They love it. Overall a comfortable shoe even without the E.A.R.L. system, but they love the ability to be able to adjust it. Think of it like, you’re running and it starts raining. Like just being able to adjust the fit and the lacing at the touch of button, you can imagine that in the future, it’ll be digitally controlled. For example, it could maybe be on your wrist and you’re running up a hill and you need to tighten the laces, you can do it remotely. The reality is that athletes need multiple phases in their products. So for a while, we weren’t there yet, but the HyperAdapt 1.0 is the first step into the future.

Read Full Article
Share this article

What to Read Next

A sacai x Nike Cortez Might Be On the Way
Footwear

A sacai x Nike Cortez Might Be On the Way

According to rumors.
3,295 Hypes

'Spider-Man: No Way Home' Becomes First Pandemic Film to Hit $1 Billion USD
Film & TV

'Spider-Man: No Way Home' Becomes First Pandemic Film to Hit $1 Billion USD

Also becoming the third-fastest movie ever to reach $1 billion USD.
6,287 Hypes

Take an On-Foot Look at the UNION LOS ANGELES x Nike Cortez
Footwear

Take an On-Foot Look at the UNION LOS ANGELES x Nike Cortez

Featuring a blend of canvas, suede and cork.
5,006 Hypes


Cardi B Introduces Her First Project With Playboy as Creative Director in Residence
Culture

Cardi B Introduces Her First Project With Playboy as Creative Director in Residence

By launching a new creator platform called CENTERFOLD.
33,329 Hypes

Solange Knowles to Relaunch E-Commerce on Saint Heron Site
Fashion

Solange Knowles to Relaunch E-Commerce on Saint Heron Site

The assortment includes clothing, accessories, ceramics and beauty products.
691 Hypes



adidas Originals Launches Futurehouse in Celebration of the NMD
Fashion

adidas Originals Launches Futurehouse in Celebration of the NMD

Performances from Joey Bada$$, Wretch 32, Snakehips and more, help celebrate the force that is NMD.
517 Hypes

Naomi Campbell Speaks Up About Continued Lack of Diversity in Fashion
Fashion

Naomi Campbell Speaks Up About Continued Lack of Diversity in Fashion

“It’s disappointing to hear that models of color are still encountering these same issues all these years later.”
695 Hypes

adidas Y-3 Announces the New PureBOOST ZG Knit
Footwear

adidas Y-3 Announces the New PureBOOST ZG Knit

The cult favorite runner sequel gets a Yohji revamp.
1,323 Hypes

This New Computer Program Will Know If You Are Drunk-Tweeting
Culture

This New Computer Program Will Know If You Are Drunk-Tweeting

Will this bring an end to those embarrassing and awkward after-mornings?
502 Hypes

The CFDA Fashion Awards Will Be Televised Live for the First Time in History
Fashion

The CFDA Fashion Awards Will Be Televised Live for the First Time in History

In collaboration with The Weinstein Company.
410 Hypes



More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.