Fashion

Adrianne Ho Unveils New Swimwear Line

Surf’s up.

By
1,245 Hypes

Adrianne Ho Unveils New Swimwear Line

Surf’s up.

Adrianne Ho, model and founder of Sweat the Style, has teamed up with Canadian retailer Simons for a new swimwear line dubbed La Mer Noire (‘The Black Sea’ in French). Drawing design cues from nostalgic ’80s and early ’90s aesthetics, the range is comprised of color-blocked pieces, onesies and cover-ups, altogether creating a cohesive identity that mirrors the athletic lifestyle that Adrianne is known for. “I wanted the line to feel fun, fresh, and new. Taking inspiration from the Sweat lifestyle and all the activity-driven elements we love about the water and implementing it into modern products with an homage to the past,” says Ho. The La Mer Noire collection is now available online exclusively through Simons.

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