Aimee Song Is Now an Ambassador for Laura Mercier
Find out how much one of the biggest deals to date between a beauty brand and a blogger is worth.
Marking one of the biggest deals to date between a beauty brand and a blogger, Aimee Song is now on a yearlong partnership with French makeup brand Laura Mercier as part of a contract that is reportedly worth over $500,000 USD. As the brand’s ambassador, Aimee will create content on her blog and social channels under the handle Songofstyle to draw engagement from her 3.4 million Instagram followers. Nancy Bernardini, general manager and CEO of Gurwitch Products (parent company of Laura Mercier) mentioned that Aimee was also approached because she is a great example of a Lauren Mercier consumer. Adding on that “She’s not exclusive [to us]. We want her to be able to work with other brands,” Bernardini also stated, “We want it to be organic as well — and one of the reasons we chose her was because we knew she organically uses the brand already and is a brand loyalist.”