Grimes Opens up About Herself in Stella McCartney's POP Campaign Video
“It’s not something that exists for the sake of aesthetics, but something that exists because someone cares about it.”
Fronting Stella McCartney’s eco-conscious POP perfume campaign was announced last month to be none other than child of avant-pop, Grimes. Now, in a 30-second pink-hazed video, our favorite bubblegum-haired artist opens up about the environment, her friendships and psychopaths. “Sustainability in fashion is something that I really care about,” she voiceovers. “It’s not something that exists for the sake of aesthetics, but something that exists because someone cares about it.” Expect the full campaign — which also sees Lourdes Leon, Amandla Stenberg and Kenya Kinski-Jones — to drop soon.
