Fashion

Hearst and Verizon Team Up to Acquire Complex Media

Find out what this means for the future of the web-print publication.

By
118 Hypes

Hearst and Verizon Team Up to Acquire Complex Media

Find out what this means for the future of the web-print publication.

Verizon Hearst Media Partners, a joint venture between Verizon Communications and media conglomerate Hearst, released a statement on Monday evening indicating an agreement to acquire Complex Media. Brian Angiolet, Verizon’s senior vice president of consumer product and marketing expressed that the acquisition “is certainly a continuation of our media strategy, which is focused on disruption that is occurring in digital media and content distribution, and involves building a portfolio of the emerging digital brands of the future for the millennial and Gen-Z audience.” For those who are unfamiliar with the platform, Complex’s content targets the young male demographic and has the ability to “[drive] unparalleled engagement with that audience across every social channel”.

While the terms of the deal have yet to be disclosed, The Wall Street Journal reported that the deal values Complex Media somewhere between $250 million USD to $300 million USD. Although Complex will retain 50-50 ownership between Verizon and Hearst, Complex CEO and co-founder Rich Antoniello will continue to lead the company.

Read Full Article
Source
Racked
Share this article

What to Read Next

MANU Atelier x ROTATE Team Up To Design Heels and Boots
Footwear

MANU Atelier x ROTATE Team Up To Design Heels and Boots

Footwear designs for your post-lockdown looks.
6,198 Hypes

sacai and ACRONYM Team Up for Women's Resort 2022 Collection
Fashion

sacai and ACRONYM Team Up for Women's Resort 2022 Collection

As well as a Spring 2022 line for men.
1,299 Hypes

Timex and Judith Leiber Team Up on Limited-Edition Rainbow Watches
Fashion

Timex and Judith Leiber Team Up on Limited-Edition Rainbow Watches

Encrusted with more than 900 Swarovski crystals.
5,089 Hypes


Bandier x New Balance Team Up for Footwear and Apparel Collab
Footwear

Bandier x New Balance Team Up for Footwear and Apparel Collab

Featuring the 327 and 57/40 silhouettes.
1,079 Hypes

'Equals' Official Trailer Stars Kristen Stewart and Nicholas Hoult as Star-Crossed Lovers
Culture

'Equals' Official Trailer Stars Kristen Stewart and Nicholas Hoult as Star-Crossed Lovers

Imagine a future with no emotions, and loving is a crime.
115 Hypes

Foreo Introduces New Travel-Friendly Mini Face Brushes and Toothbrushes
Beauty

Foreo Introduces New Travel-Friendly Mini Face Brushes and Toothbrushes

The future of clean skin on-the-go.
348 Hypes

Nike Gives the Air Huarache Ultra Breeze an Electrifying Neon Rework
Footwear

Nike Gives the Air Huarache Ultra Breeze an Electrifying Neon Rework

3 new colorways are added to the mix.
1,304 Hypes

Nike Laser-Cuts Its Air Tech Challenge II
Footwear

Nike Laser-Cuts Its Air Tech Challenge II

Sharp black on laser-cut etchings.
357 Hypes

Chris Brown Breaks His Silence on 'Welcome to My Life' Trailer
Culture

Chris Brown Breaks His Silence on 'Welcome to My Life' Trailer

“From America’s sweetheart to public enemy number one.”
226 Hypes


Made LA Will Kick Off With Golf Wang and Moschino in June
Fashion

Made LA Will Kick Off With Golf Wang and Moschino in June

An inaugural event for the sunny city.
301 Hypes


Miu Miu Ballerinas Adds Punk to Classic
Footwear

Miu Miu Ballerinas Adds Punk to Classic

Some hardware and gingham ribbons alter an age-old slipper.
1,099 Hypes

Anteros Shares Exclusive Behind-the-Scenes Photos From Its New Video "Breakfast"
Culture

Anteros Shares Exclusive Behind-the-Scenes Photos From Its New Video "Breakfast"

The London quadruplet talks the morning-after.
689 Hypes

More ▾