Culture

M.I.A. Drops "Rewear It" Music Video For H&M Campaign

Her green moves turn the conversation to garment recycling.

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M.I.A. Drops "Rewear It" Music Video For H&M Campaign

Her green moves turn the conversation to garment recycling.

We previously reported about British-Sri Lankan rapper M.I.A. extending her support to H&M’s World Recycle Week in an exclusive song and video, “Rewear It.” Expanding on the preview, the full video is now available in its entirety above. The April 18-24-long campaign will see H&M aim to collect 1,000 tons of unwanted or worn out garments from customers worldwide in its more than 3,600 stores.

M.I.A. spoke Vogue.com, ““If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things. We should discuss them in public and we should have this back and forth. At least they’re even stepping into the [environmentally conscious] arena. Any of those things is progressive, and I think you have to give it a chance.” Listen to M.I.A. mantra-sing “regenerate the nation” above and get recycling.

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