Preview M.I.A.'s Eco-Conscious "Rewear It" Music Video
For H&M’s World Recycle Week campaign.
To raise awareness about the garment recycle movement, British-Sri Lankan rapper M.I.A. extends her support to H&M’s World Recycle Week in an exclusive song and video, “Rewear It.” The April 18-24-long campaign will see H&M aim to collect 1,000 tons of unwanted or worn out garments from customers worldwide in its more than 3,600 stores. Choreographer Aaron Stills was involved alongside the seen eclectic global-cast of influencers. Listen to M.I.A. mantra-sing “regenerate the nation” in the preview above and stay tuned for the full drop.