Beauty

Rihanna Lands LVMH Deal For Her Own Makeup Line

She’s working on Fenty Beauty by Rihanna.

By
1,785 Hypes

Rihanna Lands LVMH Deal For Her Own Makeup Line

She’s working on Fenty Beauty by Rihanna.

It wasn’t enough for Rihanna to have her own MAC collaborations, which, if you recall, flew off the shelves. This was previously a rumor, but now news comes of the singer inking a reportedly $10 million deal with LVMH to produce an entire makeup collection, titled Fenty Beauty by Rihanna. Everything the Bajan Bad Gal’s name is on turns to gold — take a look at Puma, for example — so you can already expect this to do the same.

The line will be under the luxury goods conglomerate’s Kendo division, joining Kat Von D Beauty and Marc Jacobs Beauty. No other details have been given, aside from an expected fall 2017 launch, but according to Kendo’s chief executive officer David Suliteanu, “Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience.” He adds, “We are aiming for the stars.”

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