Culture

Apple Unveils the Rose Gold MacBook

Pretty in metallic pink.

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575 Hypes

Apple Unveils the Rose Gold MacBook

Pretty in metallic pink.

First there was the iPhone and the iPad, and now Apple finally offers a new 12-inch Macbook as a member of its rose gold family. The model is only a year old, first unveiled in March of 2015, but the updated version is not only keeping up with the rising popularity of this metallic pink trend; the technology itself also gets an upgrade with features like Intel’s new, sixth-generation Core M processor, a longer battery life with up to 10 hours of web browsing and 11 for video playback, and a 25 percent improvement in graphics performance with Intel’s HD Graphics 515 chip.

The unveiling comes two months ahead of WWDC 2016, with the sleek and stylish MacBook becoming available — starting at $1,299 USD — online today and in stores April 20.

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