YSL's Newest Mascara Line Will Color Your World
“Bright, brash, futuristic.”
Black will always be in, but the latest line of mascara from YSL is injecting a bit of fun into the world of beauty. Introducing the Vinyl Couture collection; nine lash tints in rich shades ranging from gold to pink, blue to silver. According to creative director Lloyd Simmons, the formula for the “bright, brash [and] futuristic” product took four years to develop, ensuring that the base is completely transparent rather than cloudy as most colored mascaras on the market are — perfection takes time.
Sparkling top coats will also be offered in the range, meant to be mixed, matched and worn your way, priced at $29 USD per tube and set to go on sale later this spring.