Beauty

YSL's Newest Mascara Line Will Color Your World

“Bright, brash, futuristic.”

By
399 Hypes

Black will always be in, but the latest line of mascara from YSL is injecting a bit of fun into the world of beauty. Introducing the Vinyl Couture collection; nine lash tints in rich shades ranging from gold to pink, blue to silver. According to creative director Lloyd Simmons, the formula for the “bright, brash [and] futuristic” product took four years to develop, ensuring that the base is completely transparent rather than cloudy as most colored mascaras on the market are — perfection takes time.

Sparkling top coats will also be offered in the range, meant to be mixed, matched and worn your way, priced at $29 USD per tube and set to go on sale later this spring.

Read Full Article
Source
Vogue
Share this article

What to Read Next

YSL Beauty Welcomes "The Slim Velvet Radical" Lipsticks to Its Collection
Beauty

YSL Beauty Welcomes "The Slim Velvet Radical" Lipsticks to Its Collection

Offered in 12 fall-ready shades.
523 Hypes

YSL Beauty Launches Makeup-Skincare Hybrid Collection Dubbed "NU"
Beauty

YSL Beauty Launches Makeup-Skincare Hybrid Collection Dubbed "NU"

A five-piece range created with Gen Z for Gen Z.
9,177 Hypes

The 5 Best Waterproof Mascaras for Smudge-Free Summer Makeup
Beauty 

The 5 Best Waterproof Mascaras for Smudge-Free Summer Makeup

Including budget-friendly options and luxe picks.
757 Hypes


Glossier Celebrates Its Best-Selling Lash Slick Mascara With Creative Campaign
Beauty

Glossier Celebrates Its Best-Selling Lash Slick Mascara With Creative Campaign

Highlighting its customers’ feedback on the makeup product via movie trailer-inspired visuals.
1,573 Hypes

Rainbow Coffee Is the New Psychedelic Food Craze
Food

Rainbow Coffee Is the New Psychedelic Food Craze

From grilled cheese sandwiches and bagels to lattes.
225 Hypes



The Trailer For 'The Ring and 'The Grudge' Crossover Is the Stuff of Nightmares
Culture

The Trailer For 'The Ring and 'The Grudge' Crossover Is the Stuff of Nightmares

As if one vengeful spirit wasn’t enough.
367 Hypes

This Illustrator Documents Prince's Hairstyles From 1978 to 2013
Culture

This Illustrator Documents Prince's Hairstyles From 1978 to 2013

Gary Card pays homage to his hero.
473 Hypes

Public School Black Hiker Mid-Top Sneaker Elevates Trail Fashion
Footwear

Public School Black Hiker Mid-Top Sneaker Elevates Trail Fashion

A high-fashion twist on the trail shoe.
193 Hypes

The adidas Originals' NMD & Tubular 2016 Spring/Summer Lookbooks Get 10 Unlikely Stylists
Fashion

The adidas Originals' NMD & Tubular 2016 Spring/Summer Lookbooks Get 10 Unlikely Stylists

Stylist Zanna Roberts Rassi and her 10 pupils tell the story.
3,521 Hypes

Wet and Qiu Yang Explore The Eeriness of the Unfamiliar in 'The Resistance'
Culture

Wet and Qiu Yang Explore The Eeriness of the Unfamiliar in 'The Resistance'

A short film scored by the Brooklyn-based band.
170 Hypes

Nike Roshe Run NM LSR Upgrades in "Triple White"
Footwear

Nike Roshe Run NM LSR Upgrades in "Triple White"

Leather in the summer.
532 Hypes

Babyghost's East-Meets-West Aesthetic Hits Some Streetwear Notes Too
Fashion

Babyghost's East-Meets-West Aesthetic Hits Some Streetwear Notes Too

Seen in Fall/Winter 2016 lookbook-cum-presentation shots.
308 Hypes

More ▾