Culture

Apple's iPhone-Shot Mother's Day Commercial Is Full of the Feels

Bring on the “awwws.”

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422 Hypes

Apple's iPhone-Shot Mother's Day Commercial Is Full of the Feels

Bring on the “awwws.”

Although there’s no need for a holiday to do this, Mother’s Day is a time to reflect on the special women in our lives. But one week ahead comes a new commercial from Apple that’s celebrating them early. Set to the soft tune of “Because You Are Who You Are” by K.S. Rhoads, user-submitted pictures and videos are compiled into a 30-second clip showing moms and their young as part of the tech conglomerates’s “Shot on iPhone” campaign. Watch and prepare to get warm-and-fuzzy feelings inside.

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